Sensitive Laundry Liquid takes 6 pumps for a normal load and sheets take 1. Work out your exact dose →

How much Koh laundry detergent should I use?

16 common stains mapped to the right Koh product. Sunscreen, wine, blood, grass, sweat, more. →

The laundry Stain Removal Guide

Bleach-free, but the formula helps lift everyday build-up that can dull whites. Pre-treat, then wash. →

<article id="laundry-whites" class="promo-article"><p><strong>TL;DR:</strong> <a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer"><strong>Sensitive Laundry Liquid</strong></a> and <a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer"><strong>Stain Remover</strong></a> are bleach-free. They help lift the everyday build-up and surface dulling that can make whites look grey, used as part of your normal wash routine. Pre-treat with <a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer"><strong>Stain Remover</strong></a>, then wash with <a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer"><strong>Sensitive Laundry Liquid</strong></a>.</p><div style="display:flex; align-items:center; gap:12px; margin:1.5rem 0;"><div style="flex:1; height:1px; background:#FDBBF9;"><br></div><span style="font-size:11px; color:#993556; font-weight:500; letter-spacing:0.05em; text-transform:uppercase;">Read on &#x2193;</span><div style="flex:1; height:1px; background:#FDBBF9;"><br></div></div><div style="display:grid; grid-template-columns:repeat(auto-fit, minmax(220px, 1fr)); gap:10px; margin:1rem 0;"><div style="margin:0;"><a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer"><img src="https://uk.koh.com/cdn/shop/files/PDPCollection_SensitiveLaundryLiquid_Hero.jpg?width=400" alt="Koh Sensitive Laundry Liquid" style="width:100%; height:auto; border-radius:12px;" class="fr-fil fr-dib"></a></div><div style="margin:0;"><a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer"><img src="https://uk.koh.com/cdn/shop/files/PDPCollection_LaundryStainRemover_BeforeAfter.jpg?width=400" alt="Koh Stain Remover before and after" style="width:100%; height:auto; border-radius:12px;" class="fr-fil fr-dib"></a></div></div><hr><div itemprop="mainEntity" id="why-no-bleach"><h2 itemprop="name" style="color:#72243E; font-size:18px; margin:1.25rem 0 0.75rem;" id="why-doesnt-koh-use-bleach">Why doesn&apos;t Koh use bleach?</h2><div itemprop="acceptedAnswer"><p itemprop="text" style="display:none;">Sensitive Laundry Liquid and Stain Remover are bleach-free. The formulas contain no chlorine bleach, no oxygen bleach, and no optical brighteners. Bleach can weaken fibres and damage fabrics over repeated washes, especially delicate weaves and synthetic blends. Koh&apos;s enzyme and surfactant approach cleans effectively while being gentler on clothes. Note that Koh helps protect whites from dulling over time but isn&apos;t a fix for already damaged or permanently greyed fabric.</p><div style="display:grid; grid-template-columns:repeat(auto-fit, minmax(220px, 1fr)); gap:10px; margin:1rem 0;"><div style="background:#FAE5FB; border-radius:12px; padding:1.25rem; display:flex; flex-direction:column;"><p style="font-size:14px; font-weight:500; color:#72243E; margin:0 0 10px;">&#x2713;&#xA0;Bleach-free formulas</p><p style="font-size:13px; color:#993556; margin:0 0 12px; line-height:1.6;">Traditional whitening products usually contain chlorine or oxygen bleach to whiten fabrics quickly. Bleach can weaken fibres and damage fabrics over repeated washes. <a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Sensitive Laundry Liquid</strong></a> and <a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Stain Remover</strong></a> clean effectively without bleach.</p><div style="display:flex; flex-wrap:wrap; gap:6px; margin-top:auto;"><span style="font-size:12px; font-weight:500; color:#72243E; background:#FDBBF9; border-radius:20px; padding:3px 10px;">No chlorine bleach</span> <span style="font-size:12px; font-weight:500; color:#72243E; background:#FDBBF9; border-radius:20px; padding:3px 10px;">No oxygen bleach</span> <span style="font-size:12px; font-weight:500; color:#72243E; background:#FDBBF9; border-radius:20px; padding:3px 10px;">No optical brighteners</span></div></div><div style="background:#FAEEDA; border-radius:12px; padding:1.25rem; display:flex; flex-direction:column;"><p style="font-size:14px; font-weight:500; color:#633806; margin:0 0 10px;">&#x26A0;&#xA0;Set realistic expectations</p><p style="font-size:13px; color:#854F0B; margin:0 0 12px; line-height:1.6;">Koh helps protect whites from dulling over time but isn&apos;t a fix for already damaged or permanently greyed fabric. Severe yellowing from heat, age, or previous bleach use generally can&apos;t be reversed with a wash routine.</p><div style="display:flex; flex-wrap:wrap; gap:6px; margin-top:auto;"><span style="font-size:12px; font-weight:500; color:#633806; background:#FFF36E; border-radius:20px; padding:3px 10px;">Prevention not restoration</span></div></div></div></div></div><hr><div itemprop="mainEntity" id="how-koh-helps"><h2 itemprop="name" style="position:absolute; left:-10000px; width:1px; height:1px; overflow:hidden;" id="how-does-koh-help-keep-whites-bright">How does Koh help keep whites bright?</h2><div itemprop="acceptedAnswer"><p itemprop="text" style="display:none;">Used regularly, Sensitive Laundry Liquid and Stain Remover help lift the everyday soils, sweat residues, and surface build-up that gradually dull white fabrics. The formulas don&apos;t contain optical brighteners, which mask dulling cosmetically. Instead, they help remove the build-up that causes the dulling in the first place, particularly on cotton and similar fabrics. Whites stay looking fresher and newer for longer when used as part of a regular wash routine.</p><div style="background:#FAE5FB; border-radius:12px; padding:1.25rem; margin:1rem 0;"><p style="font-size:14px; font-weight:500; color:#72243E; margin:0 0 10px;">&#x2713;&#xA0;Lifts everyday build-up</p><p style="font-size:13px; color:#993556; margin:0 0 12px; line-height:1.6;">Used regularly, <a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Sensitive Laundry Liquid</strong></a> and <a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Stain Remover</strong></a> help lift the everyday soils, sweat residues, and surface build-up that gradually dull whites.</p><p style="font-size:13px; color:#993556; margin:0 0 12px; line-height:1.6;">Without optical brighteners that mask dulling cosmetically, the formulas help remove the build-up that causes the dulling in the first place. Whites stay looking fresher for longer as part of a regular wash routine.</p><div style="display:flex; flex-wrap:wrap; gap:6px;"><span style="font-size:12px; font-weight:500; color:#72243E; background:#FDBBF9; border-radius:20px; padding:3px 10px;">Lifts surface build-up</span> <span style="font-size:12px; font-weight:500; color:#72243E; background:#FDBBF9; border-radius:20px; padding:3px 10px;">No optical brighteners</span> <span style="font-size:12px; font-weight:500; color:#72243E; background:#FDBBF9; border-radius:20px; padding:3px 10px;">Cotton-friendly</span></div></div></div></div><hr><div itemprop="mainEntity" id="how-to-use"><h2 itemprop="name" style="color:#72243E; font-size:18px; margin:1.25rem 0 0.75rem;" id="how-do-i-use-them-on-whites">How do I use them on whites?</h2><div itemprop="acceptedAnswer"><p itemprop="text" style="display:none;">Pre-treat any visible stains with Stain Remover. Spray the stain, wait 5 to 15 minutes, then wash the load as usual using Sensitive Laundry Liquid. For best whites results, use cool to warm water following the garment care label, dry in sunlight where possible, and avoid overloading the machine to allow proper rinsing.</p><div style="background:#FAE5FB; border-radius:12px; padding:1.25rem; margin:1rem 0;"><p style="font-size:14px; font-weight:500; color:#72243E; margin:0 0 10px;">&#x2713;&#xA0;Step by step</p><div style="display:flex; align-items:flex-start; gap:12px; margin-bottom:10px;"><span style="display:inline-flex; align-items:center; justify-content:center; width:24px; height:24px; border-radius:50%; background:#FDBBF9; color:#72243E; font-size:11px; font-weight:500; flex-shrink:0;">1</span><p style="font-size:13px; color:#993556; margin:2px 0 0; line-height:1.6;">Pre-treat any visible stains with <a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Stain Remover</strong></a>. Spray the stain and wait 5 to 15 minutes.</p></div><div style="display:flex; align-items:flex-start; gap:12px; margin-bottom:10px;"><span style="display:inline-flex; align-items:center; justify-content:center; width:24px; height:24px; border-radius:50%; background:#FDBBF9; color:#72243E; font-size:11px; font-weight:500; flex-shrink:0;">2</span><p style="font-size:13px; color:#993556; margin:2px 0 0; line-height:1.6;">Wash the load as usual using <a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Sensitive Laundry Liquid</strong></a>, dosed by load size.</p></div><div style="display:flex; align-items:flex-start; gap:12px;"><span style="display:inline-flex; align-items:center; justify-content:center; width:24px; height:24px; border-radius:50%; background:#FDBBF9; color:#72243E; font-size:11px; font-weight:500; flex-shrink:0;">3</span><p style="font-size:13px; color:#993556; margin:2px 0 0; line-height:1.6;">Dry in sunlight where possible, and avoid overloading the machine so the load can rinse fully.</p></div></div></div></div><hr><div style="display:grid; grid-template-columns:repeat(auto-fit, minmax(200px, 1fr)); gap:10px; margin:1rem 0;"><div style="display:flex; flex-direction:column;"><a href="https://uk.koh.com/products/stain-remover-starter-kit" target="_blank" rel="noopener noreferrer"><img src="https://uk.koh.com/cdn/shop/files/Koh_Hero-Stain-Remover-Starter-Kit_NoBumper.jpg?width=400" alt="Koh Stain Remover Starter Kit" style="width:100%; height:auto; border-radius:12px 12px 0 0;" class="fr-fil fr-dib"></a><div style="background:#EEEDFE; border-radius:0 0 12px 12px; padding:1rem 1.25rem; flex:1; display:flex; flex-direction:column;"><p style="font-size:13px; font-weight:500; color:#3C3489; margin:0 0 4px;">For stain pre-treating</p><p style="font-size:12px; color:#534AB7; margin:0 0 12px; line-height:1.6;"><a href="https://uk.koh.com/products/stain-remover-starter-kit" target="_blank" rel="noopener noreferrer" style="color:#3C3489;"><strong>Stain Remover Starter Kit</strong></a> pairs <a href="https://uk.koh.com/products/stain-remover" target="_blank" rel="noopener noreferrer" style="color:#3C3489;"><strong>Stain Remover</strong></a> with the Foaming Spray Bottle for targeted application.</p><div style="display:flex; flex-wrap:wrap; gap:8px; margin-top:auto;"><a href="https://uk.koh.com/products/stain-remover-starter-kit" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#000000; text-decoration:none; background:#ffffff; border:1.5px solid #000000; border-radius:20px; padding:5px 14px; white-space:nowrap;">View Starter Kit</a><a href="https://uk.koh.com/cart/add?id=56534428451199&amp;quantity=1" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#ffffff; text-decoration:none; background:#000000; border-radius:20px; padding:6px 14px; white-space:nowrap;">Add to cart</a><a href="https://uk.koh.com/products/stain-remover#:~:text=Search-,Product%20Reviews,-Verified%20Customer" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#000000; text-decoration:none; background:#ffffff; border:1.5px solid #000000; border-radius:20px; padding:5px 14px; white-space:nowrap;">Read reviews</a></div></div></div><div style="display:flex; flex-direction:column;"><a href="https://uk.koh.com/products/laundry-liquid-starter-kit" target="_blank" rel="noopener noreferrer"><img src="https://uk.koh.com/cdn/shop/files/Koh_Hero-Laundry_Starter-Kit_Liquid_1.5L_6f9688ca-0bf9-477f-b907-a13d7720a18b.jpg?width=400" alt="Koh Sensitive Laundry Starter Kit" style="width:100%; height:auto; border-radius:12px 12px 0 0;" class="fr-fil fr-dib"></a><div style="background:#FAE5FB; border-radius:0 0 12px 12px; padding:1rem 1.25rem; flex:1; display:flex; flex-direction:column;"><p style="font-size:13px; font-weight:500; color:#72243E; margin:0 0 4px;">For everyday washing</p><p style="font-size:12px; color:#993556; margin:0 0 12px; line-height:1.6;"><a href="https://uk.koh.com/products/laundry-liquid-starter-kit" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Sensitive Laundry Starter Kit</strong></a> pairs <a href="https://uk.koh.com/products/sensitive-laundry-liquid" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Sensitive Laundry Liquid</strong></a> with a <a href="https://uk.koh.com/products/laundry-pump" target="_blank" rel="noopener noreferrer" style="color:#72243E;"><strong>Laundry Pump</strong></a> for everyday use.</p><div style="display:flex; flex-wrap:wrap; gap:8px; margin-top:auto;"><a href="https://uk.koh.com/products/laundry-liquid-starter-kit" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#000000; text-decoration:none; background:#ffffff; border:1.5px solid #000000; border-radius:20px; padding:5px 14px; white-space:nowrap;">View Starter Kit</a><a href="https://uk.koh.com/cart/add?id=56818839290239&amp;quantity=1" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#ffffff; text-decoration:none; background:#000000; border-radius:20px; padding:6px 14px; white-space:nowrap;">Add to cart</a><a href="https://uk.koh.com/products/sensitive-laundry-liquid#:~:text=Search-,Product%20Reviews,-Verified%20Customer" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#000000; text-decoration:none; background:#ffffff; border:1.5px solid #000000; border-radius:20px; padding:5px 14px; white-space:nowrap;">Read reviews</a></div></div></div></div><p style="text-align:center; margin:1rem 0 0;"><a href="https://go.uk.koh.com/laundry-dosing-guide" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#ffffff; text-decoration:none; background:#000000; border-radius:20px; padding:6px 14px;">See the laundry dosing guide</a></p><p style="text-align:center; margin:1rem 0;"><a href="https://go.uk.koh.com/hc-sll" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#000000; text-decoration:none; background:#ffffff; border:1.5px solid #000000; border-radius:20px; padding:5px 14px; margin:0 0 0.5rem;">Browse all Sensitive Laundry Liquid articles</a></p><p style="text-align:center; margin:0;"><a href="https://go.uk.koh.com/hc-sr" target="_blank" rel="noopener noreferrer" style="display:inline-block; font-size:12px; font-weight:700; color:#000000; text-decoration:none; background:#ffffff; border:1.5px solid #000000; border-radius:20px; padding:5px 14px;">Browse all Stain Remover articles</a></p><p style="font-size:11px; color:#993556; text-align:center; margin:0.75rem 0 0;">Last reviewed: July 2026 &#xB7; Koh UK</p></article>

How to keep your whites bright with Koh

Meet your laundry’s new MVP: Sensitive Laundry Liquid. Dermatologically tested, allergy-friendly and ultra-concentrated. Enzyme-packed, eco-certified, free from dyes & bleach, it tackles stains, brightens whites and works in hot, cold or hand wash

Sensitive Laundry Liquid

All the need-to-knows for Sensitive Laundry Sheets in one spot. How to use, HE safe, cold-wash friendly, half-sheets, storage, ingredients + SDS. 🧺✨

Sensitive Laundry Sheets

Stain Remover

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